In 1980, Jef Louage and Julia Switten had a dream: their very own business; specialised in address management and processing. It was a revolutionary undertaking at the time: Customer Relationship Management (CRM) was in its infancy. But the entrepreneurial duo was determined. And with that, Address System was born. As an IT company, they were developing CRM packages and the first rewards campaigns before the concept really took off. With hired computers, the young company from Berchem worked its way up, soon relocating to Boechout.
At the end of the 80s, Address System set up shop in Putte, near Mechelen. The first rewards campaign for multinationals such as Coca-Cola and AB-Inbev were created.
1980: Address System sees the light of day. It is the first company to offer digital services such as digitisation of addresses and CRM.
1989: The first customer rewards systems are set up. Rewards-points campaigns are very popular.